Mobile Voice calls: 3c/min (avg); SMS: 2c/message
GPRS-enabled phone costs: $80+
GPRS Tariff: $8+/month for 100 MB download (plans vary across operators)
Mobile VAS: Rs. 5 Billion; growing at 40%
Mobile ARPU: $8.50 [Split: Voice: 70%; Rentals: 20%; VAS: 10%]
Mobile VAS Split: Person-to-Person SMS, Caller Line Identification, Roaming: 70%; Content: 30%.
Content: Ringtones, Ringback Tones, Games, Wallpapers, Interactive Voice Response, Person-to-App SMS Content Providers get about 10-30% of revenue for their content.
India has one of the lowest spectrum allocation per GSM operator in the world, about 6 Mhz against, over 25 in the UK or over 20 in China.
Just 15-20% of the phones in India have colour screens and/or cameras.
111.23 mn mobile subscribers as on 31st July 2006. (TRAI)
Statistics show the same - the proportion of the population accessing value-added-features (VAS) at least once a week - has grown from 1.1 percent last year to 2.7 percent — translating to nearly 22 million individuals.
VAS contributes 10% to the overall revenue generated by the mobile service providers.
The VAS market is estimated to grow at an annual rate of 30-40 percent. But, SMS still contributes a significant part of non-voice service revenue (around 65 percent -- the highest in the world), while caller-line identification (CLIP) accounts for 8 percent of VAS revenue. The remaining 27 percent are from services such as games, ring tones, mobile entertainment and multimedia messaging.
Out of the total GSM users, only 2 million are GPRS users.
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